Sky plus has revolutionised television viewing, it has changed the way I approach watching TV. I do not watch a huge amount of TV but there is little doubt that Sky Plus makes my viewing experience all the more pleasurable. I am able to look ahead to what is on at any point in the next few days, such as a re-run of the 1992 Cricket World Cup Final on ENSP Classic televised at 2 am and then watch the recording at a more convenient time. Not only do I not have to wait up all night to watch it but it makes my TV watching experience even more enjoyable as I am able to fast forward through the adverts. The ability to do this is great, you can even do it with live TV; ‘Neighbours’ is about to come on, hit the pause button on your remote, go and make yourself a cup of tea, go to the toilet, do whatever for just over five minutes come back hit play, when the adverts come on half way through…fast forward. TV watching made easy because let’s face it despite the odd pre-World Cup sporting brand adverts, TV adverts are dull and repetitive. (On the other hand internet adverts are brilliant, anyone who wishes to advertise on this page please get in touch).
Hang on wait a minute. I never realised the damage that I am causing to the commercial television industry. New technology such as Sky Plus could cripple the most important source for funding for commercial television.
I am calling for all of you who adopt this tactic to watch your TV to reconsider your actions.
If you do not there are only two other options. One, further contraction of the television industry or the only other option increased adverts in television programmes. Bond like product placement or rolling adverts at the bottom of your screen.
Who wants that?
'Sky and Lights' provided by Richard Winskill, from Flickr.com
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